Sign-in to My Langevin

Call Us: 1-800-223-2209

  • HOME
  • WHAT’S NEW
  • WORKSHOPS & CERTIFICATION
    • For Designers
      • Professional Certification
        • Certified e-Learning Specialist
        • Certified Instructional Designer/Developer
        • Certified Performance Consultant
        • Certified Training Generalist
        • Become a Certified Trainer
        • Accelerated Certification Programs
        • Certification FAQs
      • In-Person
        • Advanced Instructional Design
        • Blended Learning
        • Consulting Skills for Trainers
        • Evaluation of Training
        • How Adults Learn
        • How to Influence People and Events
        • Instructional Design for New Designers
        • Make Your Training Stick
        • Project Management for Trainers
        • Rapid Training Design
        • The Modern Classroom
        • Training 101
        • Training Needs Analysis
        • Writing Skills for Trainers
        • Workshop FAQs
      • Live Online
        • Blended Learning
        • From Traditional to Virtual Classroom
        • How Adults Learn
        • Instructional Design for New Designers
        • Instructional Design for the Virtual Trainer
        • Maximizing Engagement in the Virtual Classroom
        • New Trainer’s Survival Skills
        • Training Needs Analysis
      • At Your Location
      • Self-Paced
        • Browse All Self-Paced
        • Self-Paced FAQs
      • The Langevin Learning Freedom Pass
      • The Langevin Learning Passport
      • Professional Coaching & Consulting
      • Browse All Workshops
      • Which Workshop is Right for You
    • For Instructors
      • Professional Certification
        • Certified Instructor/Facilitator
        • Certified Training Generalist
        • Become a Certified Trainer
        • Accelerated Certification Programs
        • Certification FAQs
      • In-Person
        • Advanced Instructional Techniques
        • How Adults Learn
        • How to Influence People and Events
        • Instructional Techniques for New Instructors
        • Polish Your Presentation Skills
        • Professional Presentation Skills
        • The Modern Classroom
        • Training 101
        • Workshop FAQs
      • Live Online
        • How Adults Learn
        • Maximizing Engagement in the Virtual Classroom
        • New Trainer’s Survival Skills
        • The Virtual Classroom Producer
        • The Virtual Trainer
      • At Your Location
      • Self-Paced
        • Browse All Self-Paced
        • Self-Paced FAQs
      • The Langevin Learning Freedom Pass
      • The Langevin Learning Passport
      • Professional Coaching & Consulting
      • Browse All Workshops
      • Which Workshop is Right for You
    • For Managers
      • Professional Certification
        • Certified Performance Consultant
        • Certified Training Manager/Director
        • Become a Certified Trainer
        • Accelerated Certification Programs
        • Certification FAQs
      • In-Person
        • Consulting Skills for Trainers
        • Evaluation of Training
        • Facilitation Skills for New Facilitators
        • How to Influence People and Events
        • Make Your Training Stick
        • Marketing Your Training Internally
        • Professional Presentation Skills
        • Project Management for Trainers
        • The Successful Training Manager
        • Workshop FAQs
      • At Your Location
      • Self-Paced
        • Browse All Self-Paced
        • Self-Paced FAQs
      • The Langevin Learning Freedom Pass
      • The Langevin Learning Passport
      • Professional Coaching & Consulting
      • Browse All Workshops
      • Which Workshop is Right for You
    • For Non-Trainers
      • In-Person
        • Facilitation Skills for New Facilitators
        • How to Influence People and Events
        • Professional Presentation Skills
        • Workshop FAQs
      • At Your Location
      • Self-Paced
        • Browse All Self-Paced
        • Self-Paced FAQs
      • The Langevin Learning Freedom Pass
      • The Langevin Learning Passport
      • Professional Coaching & Consulting
      • Browse All Workshops
      • Which Workshop is Right for You
    • All Workshops
  • ARTICLES
  • ABOUT US
    • About Us
    • Our Approach
    • Messages from Our Founder and President
    • Our Master Trainers
    • Contact Us
  • CART
Menu
  • HOME
  • WHAT’S NEW
  • WORKSHOPS & CERTIFICATION
    • For Designers
      • Professional Certification
        • Certified e-Learning Specialist
        • Certified Instructional Designer/Developer
        • Certified Performance Consultant
        • Certified Training Generalist
        • Become a Certified Trainer
        • Accelerated Certification Programs
        • Certification FAQs
      • In-Person
        • Advanced Instructional Design
        • Blended Learning
        • Consulting Skills for Trainers
        • Evaluation of Training
        • How Adults Learn
        • How to Influence People and Events
        • Instructional Design for New Designers
        • Make Your Training Stick
        • Project Management for Trainers
        • Rapid Training Design
        • The Modern Classroom
        • Training 101
        • Training Needs Analysis
        • Writing Skills for Trainers
        • Workshop FAQs
      • Live Online
        • Blended Learning
        • From Traditional to Virtual Classroom
        • How Adults Learn
        • Instructional Design for New Designers
        • Instructional Design for the Virtual Trainer
        • Maximizing Engagement in the Virtual Classroom
        • New Trainer’s Survival Skills
        • Training Needs Analysis
      • At Your Location
      • Self-Paced
        • Browse All Self-Paced
        • Self-Paced FAQs
      • The Langevin Learning Freedom Pass
      • The Langevin Learning Passport
      • Professional Coaching & Consulting
      • Browse All Workshops
      • Which Workshop is Right for You
    • For Instructors
      • Professional Certification
        • Certified Instructor/Facilitator
        • Certified Training Generalist
        • Become a Certified Trainer
        • Accelerated Certification Programs
        • Certification FAQs
      • In-Person
        • Advanced Instructional Techniques
        • How Adults Learn
        • How to Influence People and Events
        • Instructional Techniques for New Instructors
        • Polish Your Presentation Skills
        • Professional Presentation Skills
        • The Modern Classroom
        • Training 101
        • Workshop FAQs
      • Live Online
        • How Adults Learn
        • Maximizing Engagement in the Virtual Classroom
        • New Trainer’s Survival Skills
        • The Virtual Classroom Producer
        • The Virtual Trainer
      • At Your Location
      • Self-Paced
        • Browse All Self-Paced
        • Self-Paced FAQs
      • The Langevin Learning Freedom Pass
      • The Langevin Learning Passport
      • Professional Coaching & Consulting
      • Browse All Workshops
      • Which Workshop is Right for You
    • For Managers
      • Professional Certification
        • Certified Performance Consultant
        • Certified Training Manager/Director
        • Become a Certified Trainer
        • Accelerated Certification Programs
        • Certification FAQs
      • In-Person
        • Consulting Skills for Trainers
        • Evaluation of Training
        • Facilitation Skills for New Facilitators
        • How to Influence People and Events
        • Make Your Training Stick
        • Marketing Your Training Internally
        • Professional Presentation Skills
        • Project Management for Trainers
        • The Successful Training Manager
        • Workshop FAQs
      • At Your Location
      • Self-Paced
        • Browse All Self-Paced
        • Self-Paced FAQs
      • The Langevin Learning Freedom Pass
      • The Langevin Learning Passport
      • Professional Coaching & Consulting
      • Browse All Workshops
      • Which Workshop is Right for You
    • For Non-Trainers
      • In-Person
        • Facilitation Skills for New Facilitators
        • How to Influence People and Events
        • Professional Presentation Skills
        • Workshop FAQs
      • At Your Location
      • Self-Paced
        • Browse All Self-Paced
        • Self-Paced FAQs
      • The Langevin Learning Freedom Pass
      • The Langevin Learning Passport
      • Professional Coaching & Consulting
      • Browse All Workshops
      • Which Workshop is Right for You
    • All Workshops
  • ARTICLES
  • ABOUT US
    • About Us
    • Our Approach
    • Messages from Our Founder and President
    • Our Master Trainers
    • Contact Us
  • CART

6 Simple Steps to Build a Persuasive Case

Marsha Weisleder

  • November 11, 2019
  • Topic: Hubspot
  • Topic: managing training, new trainers, how to influence people and events
Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
LinkedIn
Share on email
Email

Teambuilding

Photo by: rawpixel via Pixabay

Uh oh, you just found out your meeting has been moved up. You’d like to make a pitch for a teambuilding event for your department, or maybe you’d like new iPads for your team. You don’t have a lot of time to prepare but you still want to be persuasive and sound polished. So, what are you going to do? Well, not to worry. In our How to Influence People and Events workshop, we share six simple steps to help you build a persuasive case. More great news! This model can be used if you’re in a crunch for time or if you have all the time in the world.

Step 1: Brainstorm a list of potential key points

Brainstorm as many key points as you can that will support your desired outcome. As you generate points, think of the influence strategies that would work best. Does the person respond to facts and data or values and emotions? Do they like initiatives that are popular with others or would they prefer an exchange of favors? Of course, we always strive for a win/win outcome so be sure to include how the other person will benefit.

Step 2: Write your opening statement

Write an opening that describes your purpose concisely. Use strong, action-oriented words such as, “My goal is to gain your full support for the new…” Write an overview of where you’re headed with the conversation and how you plan to get there.

Step 3: List your top 3 key points

Choose your top three points for your pitch. This will give the other person enough information to understand your desired outcome and reduce any resistance they might have. Regardless of which influence strategy you use, offer points that are factual and logical, backed up by plenty of evidence.

Step 4: Order your key points

Use AntiClimax Order (state your strongest point first) if you feel others may not support your objective or if you are faced with strict time limitations. Use Climax Order (state your strongest point last) if you feel others will support your objective. This will help reinforce their commitment to your objective and help sway undecided people towards your way of thinking.

Step 5: List potential objections

Anticipate objections head-on so you’re prepared and confident. This is probably one of the most important steps. It’s no secret that dealing with customer objections is one of the most difficult parts of a salesperson’s job. Think of objections from a variety of perspectives and identify how to address each concern.

Step 6: Write your closing statement

Write a brief overview that summarizes the key ideas in your three main points. Re-write the key message from your opening statement as a powerful ending and include any action items that will be required by all parties.

If something is important to you, only you can make it happen. As the hockey great, Wayne Gretzky, once said, “you miss 100% of the shots you don’t take.” Now, I can’t promise you’ll be successful if you use this model. Clearly, the decision rests with someone else. Here’s what I can promise. If you follow this model, you’ll be prepared, polished, and credible. You’ll leave the meeting knowing you made a lasting, positive impression with the decision maker.

What else have you done when building your case? How do you use your influencing skills? Please share your tips and strategies and let’s take that shot together.

PrevPrevious articleHow to Conduct a Strategic Planning Session
Next articleThe Importance of Having a Training Plan [Video]Next

Stay Informed

Receive the latest experiences, tips, best practices, and expertise from our Master Trainers, right in your inbox!

Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
LinkedIn
Share on email
Email

Marsha Weisleder

Marsha has been a course leader with Langevin since 2000. She graduated from the University of Toronto with a Bachelor of Science in Neuroscience. She went on to attend Osgoode Hall Law School and practiced civil litigation for a few years. While working for a company as their in-house legal counsel, Marsha fell into a training position and never looked back! Each day, Marsha brings passion and excitement to her workshops, always encouraging her participants to find their own passion as well. Outside of the classroom, Marsha loves to spend time with her family, travel, and stay active. Of course her main obsession is Elvis! Some people might think she’s a little over-the-top about him, but doesn’t everyone have an Elvis shrine in their home? Maybe not…
All Posts by the author
Find the author on LinkedIn

https://www.linkedin.com/in/marsha-weisleder-01543511

Leave a Reply

Click here to cancel reply.

Home

  • What's New
  • Blog

Workshops

  • Browse Workshops, Dates, Locations
  • Workshops At Your Location
  • Which Workshop is Right for You
  • Workshop FAQs

Certifications

  • Become a Certified Trainer!
  • Accelerated Certification Programs
  • Certification Grid (PDF)
  • Certification FAQs

About Us

  • Our Approach
  • Our Master Trainers
  • Contact Us
© 2019 Langevin. All rights reserved.

Privacy Policy

Facebook Twitter Linkedin Pinterest Youtube