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Objectives

  • Construct a marketing plan.
  • Identify potential markets for your programs and services.
  • Package training in the context of organizational needs.
  • Establish a continuous promotional focus.
  • Design an image of training to match your product.
  • Manage your ongoing relationship with customers.

What You Will Learn

Planning

  • The 5 ingredients of the marketing mix.
  • 15 indicators of ineffective marketing.
  • 14 parts of the training message.
  • How to identify your target market.
  • The 8 key ingredients of the marketing plan.
  • The key questions to ask when creating your marketing plan.
  • A simple worksheet to use to develop your marketing plan.


Product

  • Identify features, benefits, and results of training.
  • Determine the real product.
  • The best way to create a marketing headline.
  • What to include in your marketing ad.
  • The key words to use when identifying benefits.
  • The best ways to advertise your product.


People

  • The real purpose of marketing.
  • The 3 groups to which you must market your training.
  • Develop rapport with customers.
  • Select the right way to communicate.
  • 20 buying considerations.


Promotion

  • The 2 categories of promotional techniques.
  • 85 promotional techniques to use.
  • The 5 criteria to consider when choosing promotional techniques.
  • How to develop a promotional action plan.


Relationship

  • 12 factors that affect your department’s image.
  • Powerful adjectives to improve your department’s image.
  • How to build rapport with your customers before, during, and after training.
  • The 6 elements of effective training.
  • 7 attributes to enhance your credibility.
  • How to apply interpersonal communication techniques effectively.

Bonus

  • Upon purchase of this kit, you will receive your personal My Langevin account that will give you access to all checklists, worksheets, and forms as job aids in Microsoft® Office Word template format.
  • Stay connected with your peers by joining Langevin Learning Services’ Alumni group on LinkedIn®.