Langevin's Train-the-Trainer Blog
Everyone’s always trying to sell us something! You can’t escape it. You wake up in the morning to your clock radio (if you still use one) and there is a commercial for something. You pick up a cup of coffee on your way to work and there is an ad on the coffee cup. You go to a ball game and there are ads all over the scoreboard. You go online and your homepage has ads all over it. You use your smartphone and ads pop up! I could go on and on.
Well, guess what? We trainers can advertise too! We do amazing things for our companies, and our employees, but sometimes we forget to tell everyone about it. When employees take our courses, they leave with new knowledge and skill they did not have before. When you know more, you can do more. If you do more, you may receive a promotion, raise, bonus, and even become happier. You even make yourself more marketable for other companies that may want to hire you in the future. With all the benefits of training, we should not be keeping what we do a secret!
So, how can we market our training programs? We are not likely to put an ad on a company coffee mug but that doesn’t mean it can’t be done. In our workshop, Marketing Your Training Internally, we show you how to market your programs in more detail. Here are three suggestions:
1. Create advertisements for your training courses and display them all over your company. Don’t forget to include your LMS and/or your intranet site.
2. Build solid working relationships with all of your “customers.” Make sure you include executives, managers, and employees. Let them know what you can do for them, and find out what they can do for you.
3. Implement specific marketing plans for your courses. Include the features and benefits of your courses, how you will promote your training, and how you will measure the success of your marketing campaign.
So there you have it. Three ways to let everyone know how fabulous you are and what fabulous things you can do for them!
I’m curious, how do you market your training?
Lynne has been a course leader with Langevin since 2007. She completed her Bachelor of Arts degree in Communications from Penn State University and a Master’s degree in Education from Boston University. After working many years in human resources and sales, Lynne transitioned into training, her true passion, where she’s been facilitating since 1994. Her training philosophy is simple—learning should be fun! The essence of a good instructor is someone who can make complex things easy to understand and fun to learn. In her free time, you’ll find Lynne cycling, hiking, downhill skiing, and scuba diving.
Tags: marketing training
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